I help corporate high-achievers heal inner criticism, release self-imposed expectations, and reclaim the courage to live authentically.

My path
For a decade, I followed an ambitious path, starting in architecture then pivoting to product design. I built a successful career at leading companies across Asia, the US, and Europe. Even with success, I felt empty. Leaving corporate life was the hardest and most liberating choice I’ve ever made.By healing burnout and embracing the creative spirit I'd silenced, I found clarity and built a life and practice rooted in truth, beauty, and joy.
Your path
If you feel successful yet creatively disconnected, you're not alone. Through coaching and immersive workshops, I'll help you quiet inner criticism and rediscover a path that truly reflects who you are.
Your Transformation
Together, we'll create space for real transformation. You'll begin to feel relief, clarity, and renewed confidence as the pressure to perform fades. In its place, you'll rediscover your creative voice and begin living a life that feels authentic, alive, and deeply meaningful.
Ways to Work Together
1:1 Coaching
Reignite your creative spark, overcome burnout or suppressed creativity, reclaim your artistic identity, and integrate creativity into daily life.
Online, weekly 60–90 min sessions
3 months, adapted to your needs
Signature Workshop upcoming
Reclaim Your Inner Artist
A 2-day immersive in-person experience with journalling, vision boards, and hands-on art exercises to reconnect with your authentic creative self.
2-day, May 2026
Location TBD
Voices
Sofia Chen
Senior product designer, Zalando
I've spent years trying to reconcile my corporate identity with the artist inside me. Rui understood both worlds. Working with her changed everything.
Marco Weber
Principal product manager, Revolut
For the first time in years, I felt present and peaceful. Rui doesn't push you — she creates space for you to discover what's already there.
Jennifer Lion
Senior account manager, Deloitte
Let's Begin
Book a 60-minute Complimentary discovery call. No pressure — just an honest conversation about where you are and where you want to be.